It is true what they say, that life is not like the movies. That being a grown up, with a 9-6 job is never just 9-6, it’s not always glamorous.
About two thirds of the job requires you sitting with a laptop, at a meeting or interview unless you are standing at a press conference, awards ceremony or in a bathroom queue.
Our days consist of writing emails as if they were going to be read in a deposition, writing pitches as if we were giving Moses the commandments and pretending to be a morning person while your eyeballs itch at the back of your skull.
A career path in which juggling should be a mandatory qualification on your CV – to ease you into the level of multi-tasking and smiling required to thrive in the PR industry.
So, what is the addiction, that wakes us up in the morning, dough eyed and caffeine deprived – to keep coming back every day? Where is the glamour?
Well there’s the good– Life isn’t like the movies, as a publicist it’s our job to make it as close as it could possibly get. Playing the fixer, the hero, the council and the carer– it is a nurturer’s Promised Land. Our clients tell us their dreams and we strive to make it happen.
The Mad– Being one of the many that have gotten into the terrible habit of fixing, to a degree that you cannot participate in a life event without advising on how it could have turned out better. Creating, executing and editing can be addictive.
And the Bubbly– The ability to help a start-up grow, be a part of a prestigious brands team and to inspire multinationals with ideas that could make a difference to the less fortunate. To draw attention to what is positive and good in the world that spins around us.
We put on our armour – generally consisting of heels, a dark lipstick and a frightfully attentive mind and we take on whatever role our client needs us to be while trying our best to suppress our inner control freak.
Meanwhile, all the normal people out there continue with their lives – sending poorly worded emails and wrongly labelled documents – we crave for doughnuts and ways to learn, evolve and improve the world’s most powerful tool – THE MEDIA
By Jessica Cox of Spread Communications