Conceptualized and hosted by Sheraa (Sharjah Entrepreneurship Center), the Sharjah Entrepreneurship Festival (SEF) – held under the patronage of Her Excellency Sheikha Bodour Bint Sultan Al Qasimi – is one of the largest entrepreneurship festivals in the UAE and a landmark annual entrepreneurial event in Sharjah.
THE COMMUNICATIONS CHALLENGE
SEF’s main objective was to bring the entrepreneurial ecosystem together for two days of networking, inspiration, and knowledge sharing. The festival featured local and international thought leaders, decision makers and ecosystem players, each sharing their experiences through motivational keynotes, panels, and workshops. Agency was briefed to generate awareness and visibility “pre-event” and “during-event”. This was broken down into three main phases – The Mindvalley Partnership Announcement, The SEF Press Conference and the two-day festival, that took place November 25th and 26th 2019, at the Expo Center Sharjah.
THE COMMUNICATIONS STRATEGY
- Agency created awareness and visibility across several media platforms ranging from Broadcast, Print & Online media.
- Agency built profile of the various international speakers present at the event, via interview opportunities with Top tier titles.