Meaf the Middle East Arthritis FoundationShamim Kassibawi2020-09-10T06:21:46+00:00
MEAF – The Middle East Arthritis Foundation (formerly Emirates Arthritis Foundation), the first musculoskeletal charity organisation to be established in the Middle East.
THE COMMUNICATIONS CHALLENGE
Build hype around the World Arthritis Day and arthritis in general, raise awareness about Middle Emirates Arthritis Foundation (MEAF) and the campaign around World Arthritis Day, deliver Client’s key messaging to media.
THE COMMUNICATIONS STRATEGY
Organising a day of activities and workshops open to the public
Communicating ongoing news on behalf of MEAF by distributing press releases to Tier 1 media
Securing interviews with the MEAF board members and key doctors
Raising awareness about the event and arthritis through announcement pieces and educational features in the press