Meaf the Middle East Arthritis Foundation

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Meaf the Middle East Arthritis Foundation

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CLIENT

MEAF – The Middle East Arthritis Foundation (formerly Emirates Arthritis Foundation), the first musculoskeletal charity organisation to be established in the Middle East.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=”” element_content=”” min_height=””][fusion_imageframe image_id=”1882|full” max_width=”” style_type=”none” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”fade” animation_direction=”right” animation_speed=”1.0″ animation_offset=”top-mid-of-view”]https://spreadcomms.com/wp-content/uploads/2020/09/4-1.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” background_color=”#000000″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_size=”0px” border_style=”solid” padding_top=”110px” padding_bottom=”50px”][fusion_builder_row][fusion_builder_column type=”1_3″ layout=”1_3″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”right center” hover_type=”none” link=”” border_position=”right” border_size=”3px” border_color=”#ffffff” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”0px” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

THE COMMUNICATIONS CHALLENGE

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Build hype around the World Arthritis Day and arthritis in general, raise awareness about Middle Emirates Arthritis Foundation (MEAF) and the campaign around World Arthritis Day, deliver Client’s key messaging to media.

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THE COMMUNICATIONS STRATEGY

Organising a day of activities and workshops open to the public
Communicating ongoing news on behalf of MEAF by distributing press releases to Tier 1 media
Securing interviews with the MEAF board members and key doctors
Raising awareness about the event and arthritis through announcement pieces and educational features in the press

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RESULTS

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