Luxury retail brand, Le Vault engaged with Spread Communications to help launch the brand in the U.A.E. And build a strong profile that will help position Le Vault as a LEADER in the field of high-end luxury goods.
THE COMMUNICATIONS CHALLENGE
Spread Communications was tasked with raising awareness and garnering national exposure for Le Vault’s launch event, and with positioning Le Vault alongside other well-known luxury brands in the region
THE COMMUNICATIONS STRATEGY
Spread Communications developed a strategic PR campaign that increased brand visibility by highlighting the heritage, high standards and quality of Le Vault’s brands
As part of campaign, Le Vault product range exclusivity were also successfully communicated to target audiences.
The Spread Communications team secured quality print and online coverage throughout the launch campaign. The Le Vault brand resonated with numerous publications, which was reflected in the quality coverage across lifestyle, dailies, and broadcast media
13 journalists from tier 1 publications attended the launch event on Saturday
Consistency of messages across the team and targeted media maintained stability and confidence in both businesses and brand messaging
Interviews were secured in top tier media including The National, 7 Days, AbuDhabi Classic FM
The boutique was featured across several well-read lifestyle publications including Ahlan Arabic, Zahrat Al Khaleej, Russian Emirates, Shabab 20, Executive Traveller, and Time Out Dubai