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INTRODUCTION

Luxury retail brand, Le Vault engaged with Spread Communications to help launch the brand in the U.A.E. And build a strong profile that will help position Le Vault as a LEADER in the field of high-end luxury goods.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=”” element_content=”” min_height=””][fusion_imageframe image_id=”312″ style_type=”none” hover_type=”none” align=”center” lightbox=”no” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_type=”fade” animation_direction=”left” animation_speed=”1.0″ animation_offset=”top-mid-of-view”]https://spreadcomms.com/wp-content/uploads/2017/01/fc698f72-6886-4a94-ac63-e5711e59e45a_m.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” background_color=”#000000″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_size=”0px” border_style=”solid” padding_top=”110px” padding_bottom=”50px”][fusion_builder_row][fusion_builder_column type=”1_3″ layout=”1_3″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”right center” hover_type=”none” link=”” border_position=”right” border_size=”3px” border_color=”#ffffff” border_style=”solid” padding=”” margin_top=”” margin_bottom=”0px” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_text]

THE COMMUNICATIONS CHALLENGE

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Spread Communications was tasked with raising awareness and garnering national exposure for Le Vault’s launch event, and with positioning Le Vault alongside other well-known luxury brands in the region

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THE COMMUNICATIONS STRATEGY

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Spread Communications developed a strategic PR campaign that increased brand visibility by highlighting the heritage, high standards and quality of Le Vault’s brands

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RESULTS

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As part of campaign, Le Vault product range exclusivity were also successfully communicated to target audiences.

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• The Spread Communications team secured quality print and online coverage throughout the launch campaign. The Le Vault brand resonated with numerous publications, which was reflected in the quality coverage across lifestyle, dailies, and broadcast media
• 13 journalists from tier 1 publications attended the launch event on Saturday
• Consistency of messages across the team and targeted media maintained stability and confidence in both businesses and brand messaging
• Interviews were secured in top tier media including The National, 7 Days, AbuDhabi Classic FM
• The boutique was featured across several well-read lifestyle publications including Ahlan Arabic, Zahrat Al Khaleej, Russian Emirates, Shabab 20, Executive Traveller, and Time Out Dubai

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