Michael Johnson
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CLIENT
Michael Johnson Performance (MJP) Dubai, located at Mina Rashid, is the region’s first sports performance training and fitness center, providing a state-of-the-art facility for athletes and fitness enthusiasts of all levels[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=”” element_content=”” min_height=””][fusion_imageframe image_id=”1880|full” max_width=”” style_type=”none” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”fade” animation_direction=”right” animation_speed=”1.0″ animation_offset=”top-mid-of-view”]https://spreadcomms.com/wp-content/uploads/2020/09/3-1.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” background_color=”#000000″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_size=”0px” border_style=”solid” padding_top=”110px” padding_bottom=”50px”][fusion_builder_row][fusion_builder_column type=”1_3″ layout=”1_3″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”right center” hover_type=”none” link=”” border_position=”right” border_size=”3px” border_color=”#ffffff” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”0px” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
THE COMMUNICATIONS CHALLENGE
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Agency was briefed to build the brand from scratch, this included developing marketing collateral, facility assets, as well as facilitating PR/Comms activities
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THE COMMUNICATIONS STRATEGY
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- Communicating ongoing news on behalf of MJP Dubai by distributing press releases to Tier 1 media
- Raising awareness about the facility and the knowledge/skill of each spokesperson through educational features in the press
- Creating digital content for social platforms
- Engaging with influencers and KOL’s
- Collaborating with various government supported sport initiatives, as well as annual UAE calendar events to increase awareness and footfall at MJP Dubai
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RESULTS
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