CLIENT

Michael Johnson Performance (MJP) Dubai, located at Mina Rashid, is the region’s first sports performance training and fitness center, providing a state-of-the-art facility for athletes and fitness enthusiasts of all levels

WHAT THE CLIENT WAS LOOKING FOR

Agency was briefed to build the brand from scratch, this included developing marketing collateral, facility assets, as well as facilitating PR/Comms activities

THE STRATEGY

  • Communicating ongoing news on behalf of MJP Dubai by distributing press releases to Tier 1 media
  • Raising awareness about the facility and the knowledge/skill of each spokesperson through educational features in the press
  • Creating digital content for social platforms
  • Engaging with influencers and KOL’s
  • Collaborating with various government supported sport initiatives, as well as annual UAE calendar events to increase awareness and footfall at MJP Dubai