CLIENT

Her Excellency Dr. Sara Al Madani is a well-known serial entrepreneur in the field of fashion, F&B, tech and more. She is the youngest member of the Sharjah Chamber of Commerce and Industry, as well as the UAE SME Council. Recognized for her creativity and hard work, Sara is an honoured speaker in many universities, colleges and institutes. She started her public speaking journey, speaking and giving keynote speeches in more than 183 events in the year 2016 – 2018.

WHAT THE CLIENT WAS LOOKING FOR

Build awareness around Sara Al Madani’s achievements and accolades. Through effective storytelling raise Sara’s profile and position her as a successful entrepreneur.

THE STRATEGY

  • Communicating ongoing news on behalf of Sara by distributing press release/editorials
  • Securing interview opportunities
  • Securing brand partnerships with target brands that fit Sara’s corporate messaging