CLIENT

ShjSEEN, an initiative by the Sharjah Chamber of Commerce and Industry, where they aim to strengthen Sharjah as an aspirational place to live, work and invest

THE COMMUNICATIONS CHALLENGE

Positioning 2B alongside other well established energy drinks in the region including Red Bull, redefining the term energy drink by promoting the health benefits of 2B

THE STRATEGY

  • Agency successfully curated a space for Sharjah to lead as a ‘start-up friendly’ city
  • Agency positively created awareness and buzz about the brand within the Media industry; with various interview/feature opportunities being secured
  • Agency built profile of ShjSEEN spokespeople, establishing them and the initiative as part of UAE’s business/corporate sector