The Sharjah Entrepreneurship Center is a government funded non-profit incubator which supports entrepreneurs, building businesses that serve as engines for socio-economic development. Sheraa cultivates change-makers out of young talent, nurturing an entrepreneurial spirit that celebrates infinite possibility, and building a thriving entrepreneurship ecosystem essentially from scratch.


To extend the reach of Sheraa across the country; reinforce key messaging and map out the optimum communication methods in a clear strategy framework . Raise further awareness of Sheraa with target media and community. Additionally, to highlight the unique experiential learning process and the extensive range of skills nurtured in the programme, encouraging enrolment.


  • Positively created awareness and buzz around Sheraa within the Media industry; with various interview/feature opportunities in top tier publications.
  • Introduced PR avenues to Sheraa’s start-ups through one-on-one interactive sessions, along with generating media interest.
  • Successfully positioned and reinforced Sharjah as a business hub for start-ups amongst targeted media and community in the country.
  • Built awareness around key team members of Sheraa highlighting them as experts in the field.