CLIENT

The Sharjah Entrepreneurship Center is a government funded non-profit incubator which supports entrepreneurs, building businesses that serve as engines for socio-economic development. Sheraa cultivates change-makers out of young talent, nurturing an entrepreneurial spirit that celebrates infinite possibility, and building a thriving entrepreneurship ecosystem essentially from scratch.

WHAT THE CLIENT WAS LOOKING FOR

To extend the reach of Sheraa across the country; reinforce key messaging and map out the optimum communication methods in a clear strategy framework . Raise further awareness of Sheraa with target media and community. Additionally, to highlight the unique experiential learning process and the extensive range of skills nurtured in the programme, encouraging enrolment.

THE STRATEGY

  • Positively created awareness and buzz around Sheraa within the Media industry; with various interview/feature opportunities in top tier publications.
  • Introduced PR avenues to Sheraa’s start-ups through one-on-one interactive sessions, along with generating media interest.
  • Successfully positioned and reinforced Sharjah as a business hub for start-ups amongst targeted media and community in the country.
  • Built awareness around key team members of Sheraa highlighting them as experts in the field.