Why Instagram Archive is Your Brand’s Buddy Earlier this year, a study unraveled a staggering number of business profiles set up on Instagram – 15 million. In March 2017 alone, over 120 million Instagram users visited a linked business website, called, emailed or sent a

Internal communications can make or break an organization. At times, it seems like different generations speak different languages. So how can we all connect and collaborate when there is work to be done? As more and more millennials are poised to enter the Dubai workforce

The Art of Investing in Yourself through PR (please scroll down for Arabic) Quite often, I get asked what PR means, and what we actually do – I try to simplify and break it down as much possible – PR is a field that involves

Whether you’re conducting crisis management or churning out ads to attract new business, a solid online reputation is essential in today’s digital marketplace. The Internet, and what people are saying about you and your organization is one of the most important influencers to organizational success.

The PR world is continually evolving. The tried-and-true methods of the past for communication no longer guarantee the results we seek. In response, as PR professionals we must learn to change with the times. While certain classic PR methods, such as the coveted press release,